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- Brexit and .fr
- Analysis of the .RE
- Brands answer the call to the 2nd ‘Cercle des .marque’ event
- About the attack on French ISPs’ DNS resolvers
- Using Afnic open data : example with the term COVID
- Hosting a domain name with compound characters
- Eligibility of a holder located in the United Kingdom post Brexit
- Can compound characters be used in a domain name?
- Functioning of Afnic during lockdown
- Which Top Level Domains have an IP address?
- Lala Andriamampianina, may you rest in peace
- Resolutions for 2020: Afnic goes elliptic
- 6 tips to prevent your website from being hacked
- In search of low-cost nTLDs
- Exploring the city through the .paris community
- .org - an alternative perspective
- Looking back on the success of the first meeting of the Cercle des .marque
- Key success factors for Internet extensions: an evaluation grid
- [Video] Conclusions on the Internet Governance Forum (IGF) France 2019
- A brief example of using Afnic Open Data
- Food for thought on the "new TLD" business models
- 30 years of success and danger: the Web, URLs and the future
- [Success stories] Strengthen your infrastructure to suit your ambitions
- February 1, 2019: is the DNS going to shake?
- [Success stories] They chose to have their own TLD
- [Success stories] .museum, how a historic Internet suffix was revived
- The main steps in effectively launching your .brand
- 6 secrets on how to improve the renewal of domain names
- [Video] Back to IGF 2018 in Paris
- A .BRAND to enhance customer experience
- Afnic commits to DNS security at the international level
- Replacement of the KSK of the root zone: Are you ready?
- How the SNCF implemented its new digital strategy with oui.sncf
- Franco-Dutch research project on automatic classification of domain name abuse
- The auditive memorization of domain names
- What are the possible actions against domain name abuses?
- Identity theft by domain name: what Afnic does
- Cybersquatting, Spam, Phishing… the different types of domain name abuses
- [Video] Review of the French Internet Governance Forum 2018
- Custom Internet extensions: the opportunities for brands
- How to avoid inadmissibility in the SYRELI procedure
- Which English terms are most used in .FR domain names?
- Domain name security, the example of cryptocurrencies
- What are the terms most used in .fr domain names?
- Personality test: Are you ready for GDPR?
- Do GeoTLDs like .alsace have an effect on local SEO?
- The 11 vital locations to display your domain name!
- What means of action for a Right-holder ineligible under the Naming Policy?
- Domain name litigation: the recognition of an AOC rights in the SYRELI procedure
- Why choose a domain name under a geoTLD?
- Afnic, a community first and foremost!
- The defense of personality rights in the SYRELI procedure
- When will the next round of the new gTLDs take place?
- A million good reasons for coming to the Afnic Forum...
- Yeti DNS-over-TLS public resolver
- 2016, the beginning of a new cycle for Afnic
- .fr has just passed the 3 million domain names milestone
- My experience inside the Afnic Legal Department
- Future of ICANN Privatization? Internationalization? Supervision?
- Excellence at Afnic - Our coming-out
- Speech at the transmittal of the IANA Stewardship Transition Plan
- Exclusive offer: 100% money back on your domain name*!
- 8 tips for choosing the right domain name
- IPv6 and DNSSEC are respectively 20 and 19 years old. Same fight and challenges?
- L.45-2 paragraph 1 of the CPCE: When a domain name disrupts the French law
- How to avoid getting your domain name stolen by email?
- Accountability and IANA transition: behind the scenes
- Stop selling domain names!
- abc.xyz : erratum.xyz
- A comprehensive approach to French regional branding
- abc.xyz : Meanwhile, back in France…
- abc.xyz: Why not alphabet.com? (The conspiracy theory version)
- abc.xyz : The controversial success of .xyz
- Corporate Communications, Constant Crisis
- abc.xyz : Why not alphabet.com ?
- alphabet.xyz : How Alphabet got its domain name
- abc.xyz : Don't worry, we're still getting used to the name too!
- IANA transition crosses a major milestone in Buenos Aires
- A day in the life of the Icann empowered community
- IANA transition : the machine is moving, but the deadline is approaching
- Corporate Social Responsibility and the DNA of ccTLDs
- China Changing in Leaps and Bounds
- Towards a less intrusive DNS
- ICANN: what does accountability stand for?
- ICANN Singapore. A debate at the other end of the world
- ICANN Reform, or opening Pandora's box
- Internet Governance Forum: What is to be done?
- Slam spam!
- Icann : freeze !
- Scams and identity theft, the experience of a SYRELI reporter
- French Regional Reform Does Not Mean the End of GeoTLDs
- Lessons Learnt from NETmundial
- Suggestions for a successful IANA transition
- Wind of change at Afnic!
- Back to the future of the Afnic Legal Service
- The US Backs ICANN for Internet Governance
- Should the registrars streamline their gTLD strategy?
- The IANA elephant in the room
- 2014 : change of course for the naming system
- Why do regions want a place online?
- What can Afnic do?
- Internet governance: let’s get to work!
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A .BRAND to enhance customer experience
20 November 2018 - By Cédric Michel-Flandin
Your brand is a valuable asset, an essential lever in your marketing and sales strategy. That solid foundation is at the heart of the relationship you have with your customers and prospects. The online experience that you propose must use and strengthen that DNA, in order to increase the effectiveness of your work and bring more value to your audiences.
But these are not the only benefits! Here are four ways it enhances your online presence:
A coherent and homogeneous digital offer
With your Partners
You decide who can use domain names under your extension. This is particularly useful for all groups with business models based on partner networks (resellers, agents, franchisees, etc.). The network will only be allowed to use domain names under your .brand TLD. Not only are all of the addresses in the same format, but most importantly you control their creation and deletion.
For your products and services
Are you launching a new product or service? With your .brand TLD, you free yourself from any concerns as to the availability of the domain names for your future products under this or that TLD suffix. Being able to create all the addresses of your choice with your own TLD suffix saves you a lot of trouble and high buy-back costs.
A unique and authentic digital namespace
Your own TLD suffix allows you to apply your brand strategy effectively on the Internet (product brand, umbrella brand, etc.). Your brand equity will increase over time around your TLD suffix by creating a unique and infinitely expandable namespace according to the needs of your business.
The exclusivity of your .brand TLD guarantees the authenticity of your online products and services for your customers and prospects.
A Springboard to innovate and keep closer to your public
A .brand TLD provides an opportunity to enhance your products and services by adapting to new uses and offer an online experience closer to the behavior patterns of your audiences:
- Virtually systematic use of search engines
- Browsing via mobile devices (smartphones, tablets, etc.)
- Community development via social networks
- Securing online purchases
- Etc.
Enhance security for your users
Phishing, parking, damage to brand image, sale of counterfeit products ... there are many types of willful damage and they are becoming increasingly professional. Not are major groups immune to cybersquatting(1) or typosquatting(2). By having your .brand TLD and officially communicating with it, your customers and prospects will identify and trust your digital namespace.
The .brand TLDs allow to rethink user experience with an innovative and controlled online presence. Afnic has had the chance to help fifteen customers launch ambitious projetcts. This guiding role has allowed us to identify the many opportunities a personnalized TLD can bring to a brand as well as understand the stakes faced by the organizations up for this new adventure.
For further details, we invite you to download our white paper. It provides advice and practical information allowing you to start thinking about your own internet extension, as well as testimonials from organizations that successfully launched a new TLD.
(1) Cybersquatting is a practice which consists in registering a domain name corresponding to a trademark, with the intention of reselling it to the rightful owner, altering its visibility or taking advantage of its reputation.
(2) Typosquatting is a technique which consists in buying domain names that are graphically or phonetically close to a popular website or a well-known brand, so that the user who makes an unintentional spelling or typing error is directed to the site held by the hacker.
Is this domain
available ?
News
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