-
Public Consultations
-
Reference
-
Statistics
-
Publications
-
Blog
- Analysis of the .RE
- Brands answer the call to the 2nd ‘Cercle des .marque’ event
- About the attack on French ISPs’ DNS resolvers
- Using Afnic open data : example with the term COVID
- Hosting a domain name with compound characters
- Eligibility of a holder located in the United Kingdom post Brexit
- Can compound characters be used in a domain name?
- Functioning of Afnic during lockdown
- Which Top Level Domains have an IP address?
- Lala Andriamampianina, may you rest in peace
- Resolutions for 2020: Afnic goes elliptic
- 6 tips to prevent your website from being hacked
- In search of low-cost nTLDs
- Exploring the city through the .paris community
- .org - an alternative perspective
- Looking back on the success of the first meeting of the Cercle des .marque
- Key success factors for Internet extensions: an evaluation grid
- [Video] Conclusions on the Internet Governance Forum (IGF) France 2019
- A brief example of using Afnic Open Data
- Food for thought on the "new TLD" business models
- 30 years of success and danger: the Web, URLs and the future
- [Success stories] Strengthen your infrastructure to suit your ambitions
- February 1, 2019: is the DNS going to shake?
- [Success stories] They chose to have their own TLD
- [Success stories] .museum, how a historic Internet suffix was revived
- The main steps in effectively launching your .brand
- 6 secrets on how to improve the renewal of domain names
- [Video] Back to IGF 2018 in Paris
- A .BRAND to enhance customer experience
- Afnic commits to DNS security at the international level
- Replacement of the KSK of the root zone: Are you ready?
- How the SNCF implemented its new digital strategy with oui.sncf
- Franco-Dutch research project on automatic classification of domain name abuse
- The auditive memorization of domain names
- What are the possible actions against domain name abuses?
- Identity theft by domain name: what Afnic does
- Cybersquatting, Spam, Phishing… the different types of domain name abuses
- [Video] Review of the French Internet Governance Forum 2018
- Custom Internet extensions: the opportunities for brands
- How to avoid inadmissibility in the SYRELI procedure
- Which English terms are most used in .FR domain names?
- Domain name security, the example of cryptocurrencies
- What are the terms most used in .fr domain names?
- Personality test: Are you ready for GDPR?
- Do GeoTLDs like .alsace have an effect on local SEO?
- The 11 vital locations to display your domain name!
- What means of action for a Right-holder ineligible under the Naming Policy?
- Domain name litigation: the recognition of an AOC rights in the SYRELI procedure
- Why choose a domain name under a geoTLD?
- Afnic, a community first and foremost!
- The defense of personality rights in the SYRELI procedure
- When will the next round of the new gTLDs take place?
- A million good reasons for coming to the Afnic Forum...
- Yeti DNS-over-TLS public resolver
- 2016, the beginning of a new cycle for Afnic
- .fr has just passed the 3 million domain names milestone
- My experience inside the Afnic Legal Department
- Future of ICANN Privatization? Internationalization? Supervision?
- Excellence at Afnic - Our coming-out
- Speech at the transmittal of the IANA Stewardship Transition Plan
- Exclusive offer: 100% money back on your domain name*!
- 8 tips for choosing the right domain name
- IPv6 and DNSSEC are respectively 20 and 19 years old. Same fight and challenges?
- L.45-2 paragraph 1 of the CPCE: When a domain name disrupts the French law
- How to avoid getting your domain name stolen by email?
- Accountability and IANA transition: behind the scenes
- Stop selling domain names!
- abc.xyz : erratum.xyz
- A comprehensive approach to French regional branding
- abc.xyz : Meanwhile, back in France…
- abc.xyz: Why not alphabet.com? (The conspiracy theory version)
- abc.xyz : The controversial success of .xyz
- Corporate Communications, Constant Crisis
- abc.xyz : Why not alphabet.com ?
- alphabet.xyz : How Alphabet got its domain name
- abc.xyz : Don't worry, we're still getting used to the name too!
- IANA transition crosses a major milestone in Buenos Aires
- A day in the life of the Icann empowered community
- IANA transition : the machine is moving, but the deadline is approaching
- Corporate Social Responsibility and the DNA of ccTLDs
- China Changing in Leaps and Bounds
- Towards a less intrusive DNS
- ICANN: what does accountability stand for?
- ICANN Singapore. A debate at the other end of the world
- ICANN Reform, or opening Pandora's box
- Internet Governance Forum: What is to be done?
- Slam spam!
- Icann : freeze !
- Scams and identity theft, the experience of a SYRELI reporter
- French Regional Reform Does Not Mean the End of GeoTLDs
- Lessons Learnt from NETmundial
- Suggestions for a successful IANA transition
- Wind of change at Afnic!
- Back to the future of the Afnic Legal Service
- The US Backs ICANN for Internet Governance
- Should the registrars streamline their gTLD strategy?
- The IANA elephant in the room
- 2014 : change of course for the naming system
- Why do regions want a place online?
- What can Afnic do?
- Internet governance: let’s get to work!
- Brexit and .fr
-
FAQ
-
Glossary
-
Certificates
Custom Internet extensions: the opportunities for brands
12 July 2018 - By Cédric Michel-Flandin
On June 19, Afnic organized its first working breakfast on the theme of brandTLDs.
Given the vitality of French market players on the subject, it seemed appropriate to ask what were the success factors in developing and promoting brandTLD projects.
The morning was an opportunity to discuss with experts and project sponsors on:
- Market trends and key figures
- Their experience feedback on setting up and using brandTLDs
- Their vision of the challenges involved in making their brandTLD a success
- The impact of these new gTLDs on Google SEO
The points to remember
- The strategy of .brand candidates in the 2012 call for applications was essentially defensive. Many market players since then have fully understood the use of communicating about their TLD suffix, in particular the case of the .sncf, .bnpparibas, or .leclerc brandTLDs.
- A .brand ensures complete control of a digital namespace (brand environment, content, network partners, etc.).
- A custom internet extension guarantees the user the authenticity of the information as well as of the products and services sold by the brand.
- Efforts remain to be made in terms of pedagogy and support to remove the bottlenecks and encourage use, for both brands and users.
- The involvement of all the departments in the company is a key success criterion for carrying out this type of project.
- Google processes brandTLDs in the same way as any other generic or legacy TLD (.fr, .com, .net, etc.) in its algorithm.
If you would like to receive the presentation medium, please write to us at the following address: cedric.michel-flandin@afnic.fr
- To go further and find out all the advantages of a brand and safely launch a similar project, please download our white paper "Customized Internet Extensions"
Is this domain
available ?
News
- January 27, 2021 The online presence of French VSEs/SMEs: 2019/2020 results of the Afnic “Réus...
- December 10, 2020 Three major projects on the roadmap of the Afnic International College
- November 23, 2020 Lucien Castex has been reappointed as a member of the Multistakeholder Advisory ...
- November 17, 2020 Marianne Georgelin joins Afnic's Executive Committee as Legal Director
- November 16, 2020 ‘Je passe au numérique’: the Afnic initiative for VSEs/SMEs