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- Analysis of the .RE
- Brands answer the call to the 2nd ‘Cercle des .marque’ event
- About the attack on French ISPs’ DNS resolvers
- Using Afnic open data : example with the term COVID
- Hosting a domain name with compound characters
- Eligibility of a holder located in the United Kingdom post Brexit
- Can compound characters be used in a domain name?
- Functioning of Afnic during lockdown
- Which Top Level Domains have an IP address?
- Lala Andriamampianina, may you rest in peace
- Resolutions for 2020: Afnic goes elliptic
- 6 tips to prevent your website from being hacked
- In search of low-cost nTLDs
- Exploring the city through the .paris community
- .org - an alternative perspective
- Looking back on the success of the first meeting of the Cercle des .marque
- Key success factors for Internet extensions: an evaluation grid
- [Video] Conclusions on the Internet Governance Forum (IGF) France 2019
- A brief example of using Afnic Open Data
- Food for thought on the "new TLD" business models
- 30 years of success and danger: the Web, URLs and the future
- [Success stories] Strengthen your infrastructure to suit your ambitions
- February 1, 2019: is the DNS going to shake?
- [Success stories] They chose to have their own TLD
- [Success stories] .museum, how a historic Internet suffix was revived
- The main steps in effectively launching your .brand
- 6 secrets on how to improve the renewal of domain names
- [Video] Back to IGF 2018 in Paris
- A .BRAND to enhance customer experience
- Afnic commits to DNS security at the international level
- Replacement of the KSK of the root zone: Are you ready?
- How the SNCF implemented its new digital strategy with oui.sncf
- Franco-Dutch research project on automatic classification of domain name abuse
- The auditive memorization of domain names
- What are the possible actions against domain name abuses?
- Identity theft by domain name: what Afnic does
- Cybersquatting, Spam, Phishing… the different types of domain name abuses
- [Video] Review of the French Internet Governance Forum 2018
- Custom Internet extensions: the opportunities for brands
- How to avoid inadmissibility in the SYRELI procedure
- Which English terms are most used in .FR domain names?
- Domain name security, the example of cryptocurrencies
- What are the terms most used in .fr domain names?
- Personality test: Are you ready for GDPR?
- Do GeoTLDs like .alsace have an effect on local SEO?
- The 11 vital locations to display your domain name!
- What means of action for a Right-holder ineligible under the Naming Policy?
- Domain name litigation: the recognition of an AOC rights in the SYRELI procedure
- Why choose a domain name under a geoTLD?
- Afnic, a community first and foremost!
- The defense of personality rights in the SYRELI procedure
- When will the next round of the new gTLDs take place?
- A million good reasons for coming to the Afnic Forum...
- Yeti DNS-over-TLS public resolver
- 2016, the beginning of a new cycle for Afnic
- .fr has just passed the 3 million domain names milestone
- My experience inside the Afnic Legal Department
- Future of ICANN Privatization? Internationalization? Supervision?
- Excellence at Afnic - Our coming-out
- Speech at the transmittal of the IANA Stewardship Transition Plan
- Exclusive offer: 100% money back on your domain name*!
- 8 tips for choosing the right domain name
- IPv6 and DNSSEC are respectively 20 and 19 years old. Same fight and challenges?
- L.45-2 paragraph 1 of the CPCE: When a domain name disrupts the French law
- How to avoid getting your domain name stolen by email?
- Accountability and IANA transition: behind the scenes
- Stop selling domain names!
- abc.xyz : erratum.xyz
- A comprehensive approach to French regional branding
- abc.xyz : Meanwhile, back in France…
- abc.xyz: Why not alphabet.com? (The conspiracy theory version)
- abc.xyz : The controversial success of .xyz
- Corporate Communications, Constant Crisis
- abc.xyz : Why not alphabet.com ?
- alphabet.xyz : How Alphabet got its domain name
- abc.xyz : Don't worry, we're still getting used to the name too!
- IANA transition crosses a major milestone in Buenos Aires
- A day in the life of the Icann empowered community
- IANA transition : the machine is moving, but the deadline is approaching
- Corporate Social Responsibility and the DNA of ccTLDs
- China Changing in Leaps and Bounds
- Towards a less intrusive DNS
- ICANN: what does accountability stand for?
- ICANN Singapore. A debate at the other end of the world
- ICANN Reform, or opening Pandora's box
- Internet Governance Forum: What is to be done?
- Slam spam!
- Icann : freeze !
- Scams and identity theft, the experience of a SYRELI reporter
- French Regional Reform Does Not Mean the End of GeoTLDs
- Lessons Learnt from NETmundial
- Suggestions for a successful IANA transition
- Wind of change at Afnic!
- Back to the future of the Afnic Legal Service
- The US Backs ICANN for Internet Governance
- Should the registrars streamline their gTLD strategy?
- The IANA elephant in the room
- 2014 : change of course for the naming system
- Why do regions want a place online?
- What can Afnic do?
- Internet governance: let’s get to work!
- Brexit and .fr
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[Success stories] They chose to have their own TLD
22 January 2019 - By Cédric Michel-Flandin
The development in uses on the web means each organization has to rethink its digital strategy in order to remain competitive and continue to develop.
As such, a custom internet extention (TLD) is a key factor in redefining an organization's digital namespace.
Since 2012, 645 global brands have seized that opportunity and launched their own domain extension: mabanque.bnpparibas, oui.sncf, zerotracas.mma, quiestlemoinscher.leclerc, home-design.schmidt to name a few...
In my previous article, I presented the benefits of an online presence through a custom domain extension.
Today, I'd like to discuss the experience of 2 customers - MMA and the City of Paris - whom we have the pleasure of supporting. Why did they create their own Internet suffix? What was Afnic's role? What have been the results?
MMA
Keeping close to the customer is the hallmark of MMA, the mutual insurance company. With 1800 sales outlets in France, the challenge for MMA was to extend that proximity to its digital namespace, but keep control of it.
Using benchmarking and a detailed survey of stakeholders' needs, we helped MMA prioritize their projects and define an action plan to ensure an effective digital transition. We helped them create and deploy their TLD with their agencies. Now the web addresses of MMA affiliates all have the same format, and the insurance company can control their creation and deletion. The .mma TLD helps to create a coherent, consistent and controlled digital presence.
MMA has called on Afnic again for consolidation work following its merger with the MAAF as part of the COVEA group.
Paris City Hall
Companies and fans of fine food, fashion or culture systematically associate all three with Paris. To reinforce that intangible link, Paris wanted to create its own digital namespace with a TLD for its name.
Afnic helped Paris City Hall define its project, right up to the technical deployment of the .paris TLD. Paris relied in particular on Afnic's expertise to ensure a large-scale launch for its extension. To do so, Afnic developed and supervised a "pioneer" program, with a hundred ambassadors, including major brands, start-ups and bloggers.
With a community of more than 20,000 users, the .paris TLD, operated by Afnic, is now the leading geoTLD in France.
Now let's identify together the benefits of a custom domain extension for your digital strategy!
Are you planning to have a TLD with your own name? Would you like to discuss the subject with experts?
As a leading player in Internet suffixes in France, we have successfully supported 17 candidates in the launch of their own TLD suffix since 2012.
In order to help you in your analysis, we are organizing the 1st edition of "Coaching Days" - including an opportunity to win custom support.
Want to know more? Just click here: www.afnic-coachingdays.fr
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News
- January 27, 2021 The online presence of French VSEs/SMEs: 2019/2020 results of the Afnic “Réus...
- December 10, 2020 Three major projects on the roadmap of the Afnic International College
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- November 17, 2020 Marianne Georgelin joins Afnic's Executive Committee as Legal Director
- November 16, 2020 ‘Je passe au numérique’: the Afnic initiative for VSEs/SMEs